A customer buys a memorial park lot. What else does he need?
1. Interment service
2. Funeral service (ataol)
You have plots and yet there is no service. Yet prices are going up, and in case of crisis, you have no money to pay for these services. The memorial plan fulfilss this need. It more or less fixes the price for these services and prevents profiteering on the part of funeral homes (talk about vultures) comes the hour of need.
The plans prevents cut throat ambulance, morgue chasing on the part of funeral homes. Marketing costs are lower. The funeral homes are assured of a fixed service once they become servicing mortuary of memorial plan
For this to work: you need:
1. Memorial chapel (funeral service) with proven track record
2. A memorial plan company that excels in:
1. Marketing
2. Faithful in saving and investing the funds deposited paid for by the buyers.
3. Entering into mortuary agreements
4. Servicing the accounts.
Holy Gardens would surpass these requirements because on top of # 1 and #2, it has burial grounds that can provide plots, niches, body crypts which other memorial plan company do not have. It has sufficient assets to back up its obligation, and can not just run away
