Every Juan must have complete Holy Gardens memorial package
Last Saturday we had corporate planning for the existing business units and proposed business units (Memorial Plan and Chapel Memorial Services. We could triple our sales in 2015.
Market potential and sales estimate:
It is no wonder that the sales of the leading Memorial Plan Company runs into billions because the huge market potential. For instance:
Calamba Laguna and catchment area:
Population:
Calamba 389,377
Los Banos 101,884
Sto Tomas 124,740
Cabuyao 248,436
TOTAL 864,437
#households/5@
172,887
Low estimate x 30t plans = 5.186 billions
High estimate x 50T plans = 8.644 billions
The sales estimate of P54 million is only 1 % of the market potential in Calamba area.
San Carlos City and catchment area:
San Carlos City - 175,103
Calasiao 91,106
Dagupan City 163,676
Malasiqui 123,586
TOTAL 553,471
Est. #households @5 110,694
Low estimate x 30t plans = 3.320 billion
High estimate x 50t plans = 5.534 billions
The P54 million sales estimate for Panga area is 1.6% of market potential
San Fernando Area:
San Fernando City -114,463
San Juan 35,098
Bauang 70,735
TOTAL 220,296
Est. # of households @5 44,059
Low estimate x 30t plans 1.321 billions
High estimate x 50t plans 2.202 billions
Sales estimate for LUMP P18 million for low estimate is 1.3% of market potential
Recap:
Sales estimate: Pangasinan 54 million
Calamba 54 million
La Union 18 million
TOTAL 126 million
Market potential low
Calamba 5.186 billion
Pangasinan 3.320 billion
La Union 1.321 billions
TOTAL 9,827 billions
% sales estimate/potential market 1.2%
KAYANG KAYA TALAGA
