What do customers value at Holy Gardens Chapel Memorial Service (CMS)

Every Juan must have a prepaid memorial service


What will the buyer of a chapel (funeral) memorial service value in the package he buys?   The casket, or  more.

What do we sell?

We sell memorialization:  that the loved one be remembered in a special way in a special way (our main mission statement for Holy Gardens memorial park.

How is it shown at CMS?

1. Casket, price and quality (the casket counts but not all.  Some funeral homes sell cheap caskets but can command premium price

2.  Plus:

     1.  Flowers and garden themes

    The number one want of customers of the bereaved is the judicious use of flowers.  They will pay premium price for quality and beautiful flowers.   Flowers is the best way to show love and devotion to the deceased loved ones.   That is why this post took extra efforts to show special flower arrangements.

    2.  Extras and other amenities:

       From Holy Gardens Community


Product price, features, caskets trade name

Every Juan must have a prepaid memorial service

#ChapelMemorialService; #memorialexperts, #HolyGardens, #crematorium, #funeral services

This post aims to rationalize the costs and names of our caskets, offering for chapel memorial services:    prepaid  (pms)  memorial plan and at need.

1. Three tiers:                                Pre Need                                   At Need

     1.  Low end -   wood l5,000 and 20,000                                     

                Zinnia   P15,000                                                          P19,000

                Daffodil (goldilocks?)   P20,000                                     25,000

     2.  Middle market  wood and metal

               Wood      White Rose   -  P30,200                                 38,000

                             Gladioli              39,500                                 49,000

                             Cattleya             48,500                                 60,000

             Metal

                             Peace Lily         62,400                                  78,000

                            Carnation           89,500                                112,000

                            Chrysanthemum 115,200                              144,000

   3.  High end

                          Lotus                   150,000                             185,000

                          Gold Orchid          200,000                            250,000
                          
                          

                          Saffron                 300,000                            375,000

                           Bouquet               500,000                           625,000



2   Casket Matching 

LT

           Product        SRP                Casket             Cost          
       1.  Zinnia      15,000                  Stucco                      

       2, Daffodil     20,000               OMS half G                   

MT

Wood


       1.White rose  30,200               OMS full glass            

       2. Gladioli     39,200                full glass wood  

       3.  Cattleya   48,500               senior elgin        
                                        or junior full glass wood  


Metal

     4.  Peace Lily  62,400         Jr or Senior Metal     

     5.  Carnation   89,500         Semi Metal Flexi       

     6.  Chrysanthemum   115,200    Metal flexi        

    In case of shortage, wood casket as junior or senior lizo may be used. for 4 and 5



 High End

     1.  Lotus          150,000          Metal face to face   
                                                 Jango Flexy             

    2.  Gold orchid  200,000          Semi Bronze            
                                                 Imported wood
    3.  Saffron        300,000          Solid SS                   

    4.  Bouquet       500,000          Solid Bronze            


Casket presentations

Every Juan must have a prepaid memorial service

This is how the conversation should go when we visit a funeral home at the hour of need.  Better buy prepaid service to avoid the pain: and fear














Note that most caskets are presented in funeral homes as quarter casket to save on expenses;  the stocks are in the store room, or warehouses


The largest casket manufacturer in US - we will stock some of them for high end customers

Every Juan must have a prepaid memorial service

Helping remove fear of death and confront destiny as we should








Video Guide on Casket Selection

Every Juan must have a prepaid memorial service



Video on Guide to Casket Selection


From Holy Gardens Chapel







Great flower arrangements for chapel memorial services

Every Juan must have a prepaid memorial service

Rizal Philippines
November 27, 2016


From Jorgeus Landscape

The following can be bench marked or used as inspiration for making great flower arrangement for chapel memorial services.  We or the customers should just depend on the  flower shops for ideas.  We can be creative.  Our staff must be trained to make flower arrangement.  Di lang beke ang marunong nito.  They too can can learn this with practice.

The best way to express love and sympathy is through flowers  In the survey made, flowers is the number one desired feature of a chapel memorial service or interment.   We should develop strong supply chain for flowers and arranger (and even in house talent)

Funeral flower arrangement for sympathy


This we can use for service over P100,000

The FTD® Elegant Remembrance™ Standing Heart


The FTD® Loving Remembrance™ Wreath



The FTD® Broken Heart™


The FTD® Floral Cross Easel



The FTD® Blanket of Flowers™
                                             Mga P5 marahil ito

The FTD® Peaceful Memories™ Casket Spray

Wreaths, sprays and corona



Jorgeus themes for cms set up, to create more value and premium appearance

Every Juan must have a prepaid service plan (Prepaid Memorial Service)



I texted you yesterday PM re themes.  We need 6 for the brochure lay out of CMS:

This office listed:

1.  Angelic

2.  Wedding

3.   Party

4.  Tropical gardens

5.  Saints

6.  Filipiniana

7.   Forest or natural

This can be done in conjunction with a tentlike contraption to make it easier to put curtains and other decors (a la motif)

Critical to these are the item/flower stand which could be:

1.  Roman, Greek or Corinthian inspired

2.  Bamboo or wood

3.  Wrought iron

If you saw the picture of Liezl Martinez wake, then you get the idea of the flower theme.



Flowers (from Indian wedding set up)
Image result for stage flower decoration ideas



Image result for stage flower decoration ideas

Ideas on how to make better flower and garden arrangement for our chapel memorial service

TO:   Holy Gardens Pangasinan

        Holy Gardens Calamba

I visited the wake of  mother Ms. Mila Manaig and we discussed  the possible improvements of the flower arrangement:  At her service (almost 150,000) there should be fresh flowers daily, not only of repair.  Her idea of excellent service is that of Ace In Calamba.  The  flowers are full at the bottom of casket:

We should spray insecticides to control the ants, and polish the metal of the caskets daily  (to be done by the attendants)

Can we benchmark the above for P150,000 packages?


2.  Let us read refer to this site and publication which we researched so hard.


                                         I am sailing on  (on a boat) (Unique casket as in Ghana)

                            Memory display, life love, labor, laughter (we do this for IS dont we?)

                                    More memory display We do this, dont we?

                                                 Just taking a nap




Jorge  U. Saguinsin


The Holy Gardens Group - "THE MEMORIAL EXPERTS"



Holy Gardens Plus  - about sales of services as addition to the plots bought

Destiny Financial Plans Inc  - about duly licensed memorial plan for sales

Griefshare   -  free obit posting

Holy Gardens Best  - best pictures

Landscaping ideas - gorgeous landscaping ideas





CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check   SBUS and their staff are obliged to vist the said site to comment.  It is a way of having shared learning


BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

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Sustaining Customer Service for the new businesses: memorial park, memorial chapels, crematorium and memorial plans

Every Juan must have a prepaid memorial service (PMS)

Subject:  Maintaining and Sustaining Customer Service

Date:   November 20, 2016  

Objectives:

1.  To continue serving our present and future customers

(We are entering new markets:    cremation,   chapel memorial services and memorial plans and we better adapt to this changing business environment before we are left out.)

 To implement  the definition of MARKETING:   TO CONTINUOUSLY SERVE CUSTOMERS
WANTS AND NEEDS BETTER THAN COMPETITORS AT A PROFIT

2.  To increase our capability to be in bigger and more sophisticated markets

3.  To reduce complaints

4.  To increase level of customer satisfaction and delight

5.  To remind every one that this is part of our mission

Background:

We built this business on one of the pillars of Customer Service.  We did not have capital as we were poor.  However we leveraged on customer service every inch of the way for more than 30 years. We grew and grew because of Customer service and excellence.  

However as we pass the baton, and under new management or as we assign new people who are not properly trained or oriented, this may not be given due emphasis or neglected.  Failure or business shrinkage could be lurking around the corner.

It is not the money that we collect that counts, but the learning on how to build and strengthen the business.  To generate revenues and get the customer judge our efforts favorably with their patronage and purchase is the thing that counts

Take note that we have external and internal customers who we must take care of

 .Sellers are our internal customers and we do our best to please delight them.  We can only give them titles like sales directors and managers.  We encouraged and inspired them to work hard for their titles.  Let us not change nor issue edict tot reverse this

Let us build and strengthen our business not weaken this and shooting ourselves in the fee.


As per our CCD we are not to quarrel nor insult nor shame our customers nor make it difficult to do business with us.

Primer: Credit Group Life Term Insurance

Every Juan must have a prepaid service plan (PSP)


Primer for Group Life Term Insurance

Objectives:

     1.  To help sellers and agencies become 100% knowledgeable on the insurance aspect of Destiny Memorial   Plans under DFPI and Prepaid Memorial Services under Holy Gardens

     2. To aid the sellers in case IC is giving exams to DFPI sellers

     3.  To avoid misunderstanding between customers/planholders and the company.

     4.  To facilitate claims, just in case

Reality:

     Ill explained and ill understood ang insurance aspect.  Many sellers misrepresented on the cap

Nature of insurance:

      Term life insurance.  The plan holder is insured every year for his life.  The insurance is covers protection but has no savings aspect.  The premium is so low, about P0.30/1,000 per month.  As a term insurance, the coverage expires every year, every end of 12 months


Upgrade of caskets for PMS; offering P15,000 package for micro insurance

Every Juan must have a prepaid memorial service (PMS)

Matching of casket and packages

                 Package                       Pre Need Price     At Need                  Casket cost/options                  Multiplier

1.  White Rose                               30 200                  37,750              OMS  full  glass (May)      

2.   Gladioli                                     39,200                 49,000              OMS full glass light (L)                 

3.  Cattleya                                     48,500                60,625             Senior Elgin                                 
     or our best Junior Metal  light    
4.  Peace Lily                                  62,400                78,000                          
                                                                                                               Senior Metal full cap (M) 6,500

5.   Carnation                                89,500              111,875                   Senior Metal flex (L)     
6.  Chrysanthemum                       114,200           142,500                 Metal face to face (L)  
               or                                                                                             Metal flexi           (May) 
                                                                                                              Metal                   (L)