Life is a DESTINY. Have a PLAN NOW
I was wondering why last year, a lone memorial plan company that featured a TV personality with crocodile on his back had the crocs share of the market.
The management professionalized its ranks, it used social and above the line media for promotions and awareness and had construction blitz to have servicing chapels all over the country (about 300 now - some were company owned the others were on jv or franchise) They also doubled on their efforts to recruit more agents, upped their targets (some branches had 600 plans/month target - which was rather stiff)
But more than anything, the product itself has an advantage: (for the buyer)
1. The packages P30,000 with amortization P600 a month is affordable
3. No heavy downpayment obstacle, Level payments for the rest of 60 months;
4. 5% cash discount
5. CGLI/ amortization deemed paid in case of death. The insurance is based on the principal and not on remaining balance
For agents and sales execs, they elect to sell the same memorial plans because:
1. It is easy to sell because of low monthly payments
2. Commissions are paid outright. As much as 40% of the monthly amortization No need to wait for a month to get the commission;
3. Collection allowance provided. P25.00 for amounts below P1,000 and P5,000 for amounts above P1,000
4. The market is huge. For instance, in Calamba and its catchment area, the potential market for the household is about P7 billion; in Pangasinan, it is about P5 billion. Even if the others have bought a plan, after using, you need another plan.
It is an advantage to sell memorial plans for Holy Gardens/Destiny because Holy Gardens: 1. possess assets worth billions of pesos, has shown track record in excellent customer service and quality products.
If that company was able to sell that number of plans without bricks and mortar before, how much for us if we have track record and chapels and memorial park to show with excellent customer service?
Buy a Destiny Memorial Plan now.
